A Partnership for Change: Supporting Families and Staff in the Care Sector with Care England

At Care Campaign for the Vulnerable (CCFTV), we are delighted to announce our partnership with Care England, an organisation deeply committed to advancing quality and transparency within the care sector. This collaboration is more than just an alliance – it represents a unified effort to support families and care staff, amplify vital conversations across the care sector, and drive forward improvements in care communities.

What This Partnership Means for CCFTV’s Mission

Our work at CCFTV is built on the belief that everyone within a care setting—be it a resident, family member, or staff member—deserves transparency, respect, and safety. For years, we have been a voice for families, pushing for positive change in care environments, particularly in dementia care. Our partnership with Care England aligns with these core principles, further reinforcing our commitment to advocating for those who are most vulnerable.

By joining forces with Care England, we can bring greater visibility to the challenges families and care staff encounter. Care England’s reach and influence in the sector offer a platform that can help us drive real conversations, particularly around the adoption of choice-led safety monitoring. We believe this partnership will open doors to impactful discussions about the importance of safeguarding and transparency in care, helping to create environments where families and staff alike feel protected and supported.

Championing Support for Care Professionals

Supporting care professionals is a vital part of our efforts.  . Care staff are the backbone of this sector, yet they often work under challenging conditions. At CCFTV, we have seen how safety monitoring can benefit not only residents but also staff, offering an added layer of support that enhances their confidence in providing care. By advocating for these measures, we aim to create a more empowering and safe workplace for care teams.

With Care England’s involvement, our voice is stronger. Together, we aim to work with the sector to provide resources, share knowledge, and encourage providers to explore new approaches that can improve outcomes for both staff and residents. This partnership reflects our shared commitment to promoting a care environment that prioritises transparency, and where staff feel valued and well-supported.

Amplifying the Message Through Our New Website

An important component of this collaboration is the launch of our new website, which serves as a comprehensive resource showcasing the work we’ve done over the past decade. It includes testimonials from families who have experienced the positive impacts of safety monitoring, as well as messages of support from care professionals who appreciate our advocacy for greater transparency in the workplace.

Our new platform not only highlights our ongoing work but also provides families and professionals with tools, guidance, and real stories that underscore the importance of transparency and safety in care settings. By offering this platform, we aim to a community where families can share their experiences and staff can voice their support for initiatives that create safer, more open care environments.

A Message from Professor Martin Green OBE, CEO of Care England

Professor Martin Green OBE, in support for this partnership said “We are proud to be working alongside Care Campaign for the Vulnerable in advancing the conversation on transparency and safety within the care sector. CCFTV’s dedication to advocating for both families and care staff resonates deeply with our mission at Care England as the Voice of Care. Together, we are committed to fostering environments where the quality of care is paramount, and where families, staff, and those we care for feel supported. We look forward to the positive changes this collaboration will bring to the care sector.”

A Statement from Jayne Connery, Director and Founder of Care Campaign for the Vulnerable (CCFTV)

“I am thrilled about this partnership with Care England. For over a decade, we have championed the need for greater transparency and safety in care. Teaming up with Care England strengthens our voice and broadens our reach in ways that will benefit families, residents, and the incredible staff who make quality care possible. This collaboration marks a new era in our work and reflects our shared vision for a care sector that values dignity, openness, and respect.”

Looking Forward

This partnership with Care England marks an exciting new chapter for CCFTV. It is a step forward in ensuring that transparency, support for care professionals, and safety are front and centre in conversations about care in the UK. With Care England by our side, we are more equipped than ever to continue our advocacy, helping care homes create environments that families trust and staff feel proud to work in.

We are thrilled to share this journey with Care England and look forward to the positive impact we can achieve together. Our collective goal is clear: to make the care sector a place of integrity, support, and safety for everyone involved.